McDonald’s Axes Virtually All its Vegan Menu Due to Poor Sales
McDonald’s will axe nearly all of the vegetarian options from its menu next week due to poor sales of meat-free meals as the vegan bubble continues to collapse. The Mail has the story.
The fast food chain has revealed that it will stop selling Veggie Dippers, Veggie Dipper Happy Meals, Spicy Veggie Wraps and Vegetable Deluxe sandwiches in a decision which has left vegetarians furious.
The only plant-based product which it will continue to serve is the vegan McPlant Burger, an offering which McDonald’s says remains popular.
A spokesperson for the company said this week: “We’re always listening to our customers to help inform and evolve our menu. After reviewing feedback, alongside the sales data of our Veggie Dippers, it’s clear this product does not match the appeal of McPlant for our vegetarian customers.
“That’s why we’ve made the decision to remove them from the menu from February 3rd, as we focus on developing better vegetarian options that meet our high standards.
“While McPlant remains a firm fan favourite and will continue to be the go-to choice for our vegetarian and vegan customers, we recognise these changes may be disappointing for some.
“We are actively learning from other markets to understand which vegetarian and vegan options are proving most popular and exploring exciting new offerings that we know customers will love.”
It is understood that poor sales led to the majority of McDonald’s vegan meals being axed, though the company has decided to reintroduce one popular burger.
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Good news.
and not healthy!
NOVA Group 4 – Ultra-processed food
In general most of the vegan products sold in supermarkets are similarly full of dodgy stuff.
It is about the least healthy diet imaginable.
It’s not just supermarket products. If I’m eating out somewhere – even if it’s just a cup of tea and a piece of cake – I have to study the menu carefully to ensure I’m not eating a vegan (or gluten-free) item that’s masquerading as a standard item. If the real thing is meant to be made with eggs or flour, I’m not going to fill myself with aquafaba, xanthan gum or any other impostor ingredients.
Quite. If you want a good vegan “burger” simply use a large portobello mushroom as the “patty” – as a carnivore, I really like them
The main ingredient of vegan food is a product called seitan, pronounced satan.
Many veggies are completely unaware that eating “veggie ” is basically like consuming a chemist’s shop.
More like a chemistry lab.
Yep. Vegan and veggie processed food is as bad, and sometimes worse, than meat products. To be fair, some unprocessed veggie food served by veggie restaurants can be very nice and pretty wholesome. But not processed.
And that is the one they are keeping!
“The only plant-based product which it will continue to serve is the vegan McPlant Burger, an offering which McDonald’s says remains popular.“
Surely, that’s not entirely true.
Potato chips / French fries are entirely plant based.
Presumably you can just have French fries without a burger?
Think they’re fried in beef fat.
Well, I got curious and it says on their website: “Prepared in the restaurants using a non-hydrogenated vegetable oil.”
However, Tesco’s “gastro chips” are cooked in beef fat and I think they are very nice.
When I worked there it was called ‘shortening’ and was a large block wrapped in plastic inside a cardboard and stored in the walk-in fridge.
Fantastic news. Less things to ignore on the menu.
Fewer (sorry)
I’m not a vegetarian or a vegan but I do like ‘nut cutlets’ and Spicy Mexican Bean Burgers for their taste and flavour. Obviously fake meats, or burgers padded out with soy protein, not so much.
Yeah I actually had the bean dippers from McDonald’s and they were genuinely nice. Removing them but keeping the god awful fake meat is a shame in all honesty.
Used to love a Wimpy spicy bean burger. I’m defo not a vegetarian, but these were delicious.
I’m a carnivore (and part-time macrobiotic – a Sixties fad) but I’ll pass on McDonalds judging by the Big Mac I had locally a year or so ago. The meat was tasteless, nasty, and had the texture of greasy cardboard.
If you have had too many beers then suddenly a McDs taste can taste ok. At all other times horrible. I’m sure there needs to be a formal research project into this. I’m quite happy to take part! :))
If you do not have access to a full English, then a sausage and egg mcmuffin is about the best hangover cure there is. And like a poster above, their spicy vege dippers are actually nice too and you can see that there are vegetables in them. Why on earth are they keeping the most processed crud?
Sales. Why take up sapce with something that few buy.
I know McDonalds is crap, but I still enjoy one. The stupid thing is, I know it’s the processed muck in it that makes it almost addictive. I certainly don’t eat it for the nutritional value.
Its actually less bad than some brands with better PR.
Snap – I was quite partial to a chicken legend once a week. Its a right pain in the arse to go to our local McDonald’s now as it’s overrun with delivery drivers and the service is terrible – often the drive through is queued around the block…
How can you get angry about not being able to eat chemicals?
Indeed. But more fundamentally how can you get angry about some private business not serving exactly the kind of food you like to eat and think it should serve? I mean, life is full of difficulties as it is without getting triggered in that manner. A life of unhappiness awaits.
They get angry because the veggies that complain and whine, and protest, are actually communists with an agenda that isn’t about food, comrade.
TBH, I’m not surprised. You really wouldn’t expect a virtue-signalling vegan / vegetarian to lower themselves and eat at Maccy Ds anyway.
This is a bit of a non-story. It’s neither good news nor bad, it’s simply a business decision. I’m vegetarian myself, but it’s simply a dietary choice – I’m not trying to “save the planet”. I completely respect that there are others with different diets, and certain businesses will sell certain products, and you can either buy them or not.
So what’s the problem? I’m not about to starve because Mackie D’s axes one or two items off their menu!
And why does everybody have to be an anti-“UPF” evangelist these days? Sure, there are processed foods out there (some of them “Ultra”) but nobody’s forcing you to buy them.
I admit to often having the veggie option in the staff canteen as some of their meat was awful.
From what my pet vegan tells me, one reason for this offer and the supermarket attempt to cater for the vegan market is failing to impact much may be because vegans can, by and large, read and are capable of turning things over to look at the ingredients list which, in most of the over processed stuff on offer, is like a chemistry lesson and which, in turn, runs counter to the whole ethos.