Fresh Blow for Elon Musk as U.K. Government Pulls Millions In Twitter Advertising
The U.K. Government has decided to stop advertising on Twitter (now X), dealing a blow to Elon Musk’s platform amid an exodus of major brands. The Telegraph has more.
The decision was taken before the company was plunged into an antisemitism row last week that has seen advertisers including Apple, Disney and the European Commission pull adverts.
A source said the decision was a commercial one, related to the effectiveness of advertising spend on Twitter, rather than a response to Mr. Musk’s recent comments, which last week led to a reprieve from the White House.
While unrelated to the antisemitism row, the Government’s decision to stop advertising on the platform will compound Mr. Musk’s problems as he struggles to reverse slumping advertising revenues.
Whitehall departments spent £5.4 million on Twitter adverts in 2022, according to a Freedom of Information request. …
In comparison, Government accounts continue to advertise heavily on Facebook and Instagram, according to Meta’s advertising library, promoting issues such as tax-free childcare and rights for social housing tenants. Last year, Government spent £20.5 million on Facebook and Instagram adverts.
Twitter is reeling from a growing corporate boycott after Mr. Musk appeared to personally endorse an antisemitic post on the service last week. He replied to a post accusing Jewish people of pushing “hatred against whites”, calling it “the actual truth”. Mr. Musk’s comments led the White House to accuse him of “abhorrent promotion of antisemitic and racist hate”.
Worth reading in full.
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Why does a government have to spend any money at all on advertising?
What is it selling?
Jabs?
It was supporting the platform to enable its censorship operations, of course. Now that cover’s been blown, the only alternative is to mobilise the allies to bring down the platform altogether. Antisemitism accusations are as good an excuse as any, and a bit suspicious when the woke firms are currently all in support of Palestine.
Good question. It would be instructive to see a breakdown. Some of it will be related to business development – for example I saw a big poster at a railway station the other day pushing “AI” software made in the UK – it was in respect of a specific private business and production but also had HMG name and branding on it. I presume HMG provides match or seed funding or some other enabling facilities (tax breaks?) for AI development (I know they provide tax breaks for R&D generally) and/or some kind of joint advertising initiative with various industry sectors. I know someone who used to work in the UK Space Agency and they look at the economics of space and benefits to UK, and money is available (though the heavy lifting is done by the private sector). This person is very smart and pretty honest and he thought the work they were doing was genuinely good value – but I suppose he would say that.
Certainly any kind of “nudge” stuff should almost certainly be stopped.
Can only assume it must be Social Justice, and climate propaganda, or free hotels and food for illegal aliens. ——–There isn’t much else we do that is worth anything to anyone, despite always harping on about being “world leaders” in everything. They only thing we lead the world in is impoverishing us all with NET ZERO
well put.
It’s not even their money, it’s ours!
You can be incredibly generous with other peoples money, and every demand for public spending, is more money that cannot be spent by the public.
It’s not even our money. It’s our children’s.
I think they may have spent all that too and they’re already raiding our grandchildren.
Well, it WAS our money since it came out of our bank accounts. Our children won’t have any money if things continue, they’ll have government tokens and SC scores.
Yes it is not a ‘Free Market’ capitalism anymore!
In order to achieve a corporate ban on advertising with X then governments have to take action first. Which is what TPTB wanted all along. The usual dark, unelected, shadowy people will have their fingerprints all over this.
Musk has seen the truth I feel. I’m not saying he’s on our side but he’s intelligent enough to know the truth is the corner of the room winking at him. Once you see the truth then you also see the evil of the current system, and you cannot unsee it. He must feel much of his fortune has been accumulated allying himself to evil with climate cult etc, how much of it is he willing to forgo? If he pushes too hard they’ll throw him in prison I suspect.
Yes he is definitely not on their side so it will be a slow attrition to destroy x and perhaps Elon. Then where do we find the bigger picture of information?
Our government and parliament are being exposed on x, for gross incompetence and that’s understated! So that is why they have pulled their business. All corrupt.
Yep you call it exactly, that’s why funds are being pulled. This is deep state coordination.
The easy play for the deep state is the “Elon is a rapist” trick, this is the card they normally play by default for those who misbehave. Be interesting to see if they try that one.
Mr Musk will now have to dig deep to survive I wish him well.
They accuse others of what they themselves are!! Nine times out of ten.
Yep exactly, it’s always projection.
Musk is part of the evil cabal, just dressed up as a truther. Another aspect of the divide & conquer tactic, keep folk in an echo chamber where all the activity can be monitored.
His starlink, neuralink are all part of the control grid for monitoring & surveillance.
He’s not on the side of truth, just pretending to be. Everything is staged to herd us into polar tribes to control division, keep us arguing & weakened.
I don’t do Twitter, never have and probably never will. I get it that people can write a quick tweet to get something off their chest or make a point but the number of times I’ve seen people getting into hot water as a result of a tweet, especially high profile types, is
Yes but you and I are both “getting it off our chest” on the Daily Sceptic. Twitter lets you do it to a much wider audience though. I have not used it myself, so I am only hearing about the “getting into hot water” thing and have not experienced that myself. ——-But you and I both know that speech must be free. ——If it isn’t then it can all be manipulated to suit the world view of those doing the regulating.
Agree. I had a life ban for calling Matt Hancock a gimp. I don’t miss it. X has really been showing up the ruling class as idiots lately though, hence they pulled funding.
X is more useful for the expose information and links that are banned and censored elsewhere.
If the dissemination of information is lost we move ever closer to the spread of totalitarian globally. Already spreading.
The little tweets are perhaps the distraction which I mean if I call someone a ‘hurty’ name the global power ‘shitbags’, will ban everything.
oops I used a hurtful word ban DS. That’s how it works in a dystopia.
Kudos for the gimp tweet. A life ban though for such a restrained quote? Bit harsh.
Madazolam Mat is better!
Darn it, message posted before I managed to finish it…anyway, I guess my point was going to be that Twitter/X is like the village square where everyone is shouting at once and in that, even though it’s a cacophony of different opinions etc, it is healthy for free speech. Clearly Musk is being taught a lesson that you can’t do what you like because THEY will withdraw all your money and probably find some other way to break you. Musk has at times appeared invincible and I still am not sure about him but he has definitely rubbed these people up the wrong way.
There is still the printed press….Ask yourself why the BBC went after The Light Newspaper the way that it did with the excuse of ‘misinformation’. We know how the MSM indulged in most of the misinformation, but if you point it out they will still promulgate how the jab is safe & effective and the World is boiling.
The less Government propaganda on X the better, I might even be tempted to use it myself at this rate
I was thinking the same – I don’t use twaddle – but if the criminal UK gov is exiting, that is definitely a good sign.
Musk has reduced the amount of pornography,paedophilia and censorship.
Western governments obviously disapprove.
“Western governments obviously disapprove”…..I wish, age verification on more UK Porn sites coming, call me Dave started that ball rolling and I remember slagging him off on Twitter back then, that could be when I lost my account come to mention it (I have had many suspended, can’t think why)!
We also know “think of the kiddies has been used since time immemorial to censure adults. That is the Trojan Horse in which the Online Harms Bill is squeezing out freedom of speech in the internet.
It demonstrates that if you don’t toe the party ideological line you will be punished.
Free speech is becoming a thing of the past unfortunately.
Musk was actually commenting on a Jewish group, ADL, which some say is anti-white.