Bud Light Marketing Exec Behind Dylan Mulvaney Campaign Taking Leave of Absence
Alissa Heinerscheid, Vice President of Marketing for Budweiser Light since June, is taking a leave of absence and will be replaced by Vice President of Global Marketing for Budweiser Todd Allen. It’s unclear if the replacement will be permanent.
DailyMail.com has the story.
The Bud Light marketing executive whose team oversaw its disastrous partnership with trans activist Dylan Mulvaney has taken a leave of absence, according to a report on Friday.
Alissa Heinerscheid was hired to overhaul Bud Light’s marketing in June 2022 with the vision of freshening up its image. But that took a disastrous turn on April 1st when the partnership with Mulvaney was announced, sparking a boycott and knocking $6 billion from the company’s value.
Heinerscheid is being replaced by the Vice President of Global Marketing for Budweiser, Todd Allen, according to Ad Age. …
Heinerscheid’s team was responsible for Bud Light’s widely-lauded Super Bowl ad featuring Miles Teller and his wife Keleigh Sperry, and ‘the Bud Light Carry’ ad, which shows a woman carrying a round of beers to a table of friends without spilling a drop. Those ads were part of Heinerscheid’s vision to make the brand more female friendly – something she has described as a “passion point”.
But that vision was swiftly cut down on April 3rd with the brand’s partnership with Dylan Mulvaney, a controversial trans activist with a mass following on social media, which proved to be a step too far for Bud Light’s loyal customers.
Kid Rock was among the first to criticise the partnership and lead a boycott, with other conservative consumers, distributors and suppliers following suit.
Heinerscheid has not commented on the scandal.
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It really needs to think about a different profession
We need to stop giving money to people who hate us.
Make Budweiser an example for every other woke business.
Never buy their product again.
$6Bn sends a strong message.
Budweiser is part of the ABINBEV Company, it carries some 500 brands, suggest you visit their website to see the brands they market in the UK and worldwide and of course stop purchasing. This Marketing Exec completely got it wrong, however she has to report upwards and have a campaign signed off, heads at Director/board level should roll for holding females in such contempt.
For many years, I’ve only bought beer from smalll independents – I’ve never felt drawn to drinking generic Eurofizz
Anheuser-Busch hates all of mankind. That’s the sole reason why they’re making these products.
I so hope one of Dylan Mulvaney’s cosmetic surgeries goes catastrophically wrong.
Remember Leslie Ash and her lips? Something like that.
What the heck is happening in Lanarkshire with all these miscarriages and neonatal deaths? 🙁
https://metatron.substack.com/p/miscarriages-and-neonatal-deaths
Same thing as Dr James Thorp Obs & Gynae MD has been saying for a while now – “These jabs are killing my patients.”
Doesn’t she look the smug wokester, or did!
I’m feeling the mantra of the educated affluent woman with this one. “What harm could it do..?”
Smoke and mirrors…looks as though they care…they don’t and it won’t make any difference…she’s a rich entitled person..they go through the revolving doors..they are never out of work….daddy will know someone who knows someone…
God it’s so tiring……
Budweiser’s previous main distinction was being the most flavourless beer in the world.
************************************
Stand in the Park Make friends & keep sane
Sundays 10.30am to 11.30am
Elms Field
near play area
Wokingham RG40 2FE
Calling Budweiser “beer” is a breach of the Trades Description Act
This is what should happen to every silly woke executive and to every woke capitalist company who seek to use wokery to sell their products and try to pretend they are really interested in social justice and not just profits. ———–The consumers should refuse to purchase their products. The war on wokery can be won by playing them at their own game. Then make no mistake, their wokery will be binned and once again all that will concern them is till receipts.
Are we sure the marketing geniuus is not related to toothy Ahern?
Red Rum?
Please do not call this money grabbing opportunist mediocre performer a trans activist! He is just another cross dresser pretender (badly) trying to change her looks to make money. If he were so good at his last job, he would be the lead in The Book of Mormon. Just like the trans swimmer who failed to be a great male athlete but found a loophole (or weakness in the swimming authority in USA) and won games! They are not trans activists. The world has finally woken up.
He is ‘black facing’ women.
?